The American Express global brand campaign shouted from the rooftops about the ridiculous, over-the-top, above-and-beyond service they delivered daily for their customers. We jumped on this brief with glee and created taxi sides, online banners and even a pop-up billboard that dispensed bottles of water to VIP concert attendees at London’s Somerset House.

I crafted all copy including two long form pieces for cross-track advertising on the London Underground - all part of the service.