Cadbury exist to fill the hearts and minds of the British public with burst after burst of irrepressible joy! From digital games to topical content, Cadbury’s social channels are a continuous stream of snackable frivolity for consumers to indulge in.

I developed a unique social tone of voice and endless content, experiential activity and copy - that both resonated emotionally and delivered on the brand mission to #FreeTheJoy.

Sweet examples of Cadbury copywriting: