Paco Rabanne went to town with their opulent VIP Christmas pop-up celebrating best-selling fragrances, One Million and Lady Million. A structure dripping in gold housed a renowned DJ, bespoke cocktails and festive freebies, making this the Christmas party destination for London’s glitterati. But first, they needed to be invited.

I used the bold and playful language of the Paco Rabanne brand to drive ticket desire and create a buzz around this epic event. My words invited to influencers to walk the gold carpet and encouraged the general public to further explore the brand.