Too many homes are filled with piles of cheap, colourful, long-forgotten pieces of plastic that have been ditched in favour of the next shiny, colourful thing. POP are a kids and lifestyle concept store that sources unique well-made items that stand the test of time. Toys that spark joy and capture imaginations. Playful homeware that is a stylish, welcome addition to our homes. Products made with parent and child in mind. 

I was approached by Pop founders, Carly and Sophie, to refine their brand positioning and create a distinct copy style that showcases their fun personality, and passion for finding just the right product. I gave them a fresh brand line, heartfelt brand manifesto and a bio that beautifully told their story.