“Chocolate Raspberry make the cakes of storybook tea parties. Fluffy sponges piled high with chocolate curls, fresh fruit and your favourite confectionary; fat squidgy brownies that melt in the mouth and deliciously ridiculous cupcakes topped with jammy dodgers. All made with love and undivided attention for any event or occasion.”
Chocolate Raspberry is an emerging business specialising in baked goodness. Founder, Sophie Couldwell, wanted a professional website that showed the extent of her offering and encouraged customers to consider her services for bigger bespoke bakes.
Sophie’s cakes and brownies speak for themselves (YUM!) and she had some truly delicious photography of her creations. But, to increase orders, Sophie needed to build a relationship with her potential customers and reassure them that their incredibly personal and important commissions were in safe hands.
I delved into Sophie’s story and used her warmth and sense of fun to shape her brand. My words took her website from a duplicate of her Instagram page, to a destination that added value, built trust and inspired people to place orders.
