Eat. Sleep. Work. Repeat. Over 90% of our lives are spent indoors. Corona wanted a loyalty programme that encompassed their #ThisIsLiving brand philosophy and encouraged their audience to get outside and ‘live again’. We created La Vida Corona, an ever-growing collection of real moments curated by our sun-seeking Corona drinkers themselves.

Users were encouraged to upload photos and details of a time when they had thought to themselves “This is Living”. These real-life experiences would help us create a handpicked guide to some of the best times under the sun. And each hidden gem added to our website would inspire our Corona audience to ditch the FOMO and embrace our #ThisIsLiving philosophy. Along with the creative idea for the programme, I crafted the website copy and CRM emails that urged users to sift through our inspiring moments and leave one of their own behind.